It's Not All About YOU.
When I first started learning graphic design and marketing in high school, I think I had a pretty simple idea of what the job was: You make things look good. You can do this using colour, typography, imagery, textures, blah blah blah. But the longer I spend learning about design, the more I realize that making something look good is only a small part of the job. A huge part of design is having empathy . I’d say putting yourself in the shoes of others is probably 60% of the job. Before you can decide what something should look like, you have to understand who you're making it for; who is the clientele? What deliverables do they require? What is their goal in using your services? What are they looking for, and why are they interested in your specific services? How will this be beneficial, and to whom? How will this help the client AND consumer? Unless you've explicitly answered each of these questions before starting the brief, you're designing solely for yourself and your o...